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Step-by-step exercises
We’ll show you how to:
– sell more of what you’re best at
– to more customers
– for a profitable price
– without driving yourself crazy®
Available as full-size (8 ½ x 11) paperback or ebook.
You can also get our free booklet
7 Touches
Turn Leads Into Sales
How many times should you reach out to a prospect to close the sale?
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“Mike Van Horn has created a powerful way to support small business owners. I highly recommend his services to anyone.”
— Michael McQuilkin, McQuilkin Music
“All I know is that I would not be in business today if it wasn’t for John Van Dinther.”
— Laura Ash, Scarlet Sage Apothecary, San Francisco, CA
The Marketing Mastery exercises take you step-by-step through these key topics.
- Assess your marketing efforts.
What’s working? What needs improvement?
- What do you sell?
What sets you apart?
Answer this through the eyes of your customers.
- Which customers should you focus on?
Which should you avoid?
How do you stack up against your competition?
- What’s your brand?
What’s the best message to reach those you want to reach?
- How should you get the word out?
What channels work best for you, including online and social media?
- How can you improve your selling
so you close more sales?
- How can you put all this together
into a practical plan and budget?
How should you stay on track?